Filter series main buyer country

When you hear “a series of filters, the main country of the buyer,” many people immediately imagine standard Excel tables broken down by geography. But in fact, it is a living instrument that constantly changes depending on the season, the politics of countries and even weather conditions. At our company Shandong Linyao Intelligent Agriculture Technology LLC, we have gone through several iterations of understanding this indicator.

Why classical approaches don't work

The first thing we had to realize was that we cannot blindly trust data from past periods. In 2022, our main buyer of drip irrigation filters suddenly shifted from Uzbekistan to Kazakhstan, although all forecasts said otherwise. The reason turned out to be a change in customs duties, which we analyzed too late.

Now we use a more flexible monitoring system, wherebuyer's main countrydetermined not only by sales volume, but also by growth potential. For example, Azerbaijan was initially in fifth place, but after analyzing soil conditions and government subsidy programs, we revised our priorities.

It is especially important to consider seasonality. Our website https://www.lyzhihuinongye.ru shows different activity from different regions depending on the time of year. In March-April, requests from Central Asia sharply increase, while in the fall European buyers are more active.

Technical nuances of product adaptation

For different countries, the filters themselves have to be modified. In Uzbekistan, for example, water often contains more sand, so we intensify preliminary purification. And for buyers from the Krasnodar region, resistance to lime deposits is more important.

We at Shandong Linyao Intelligent Agriculture Technology Co., Ltd. have developed a special adaptation matrix. For example, automatic filters with remote control for Turkey are equipped with additional pressure sensors, while simpler versions are sufficient for Moldova.

The biggest mistake is trying to sell the same equipment everywhere. Once they supplied standard filters to Armenia, without taking into account the high mineralization of local water - they had to redo the entire system on site.

Analytical tools and their limitations

We abandoned complex CRM systems in favor of a combination of Google Analytics and our own developments. We see, for example, that from the website https://www.lyzhihuinongye.ru requests for filters for greenhouses often come from the Volga Federal District - this means that interest in protected soil is growing there.

But analytics does not replace personal contacts. We regularly go to exhibitions and communicate with dealers. We learned that combined cleaning systems are now popular in Belarus - we immediately adjusted production plans.

It is important to understand thatfilter seriesfor each country it is not just a product, but a solution to specific problems. In Kazakhstan, for example, the issue of saving water is acute, so our recirculation systems are in demand there.

Cases and failures

A successful example: last year we noticed an increase in requests from Georgia for equipment for vineyards. We analyzed the soil conditions and proposed drip irrigation with three-stage filtration - now this is 15% of our export sales.

But the attempt to enter the Serbian market failed. The peculiarities of local certification were not taken into account - the equipment was stuck at customs for three months. Now we always check the requirements for the import of agricultural machinery.

Interesting point: sometimesbuyer's main countrychanges due to political decisions. When Russia introduced restrictions on the import of Turkish tomatoes, the demand for our equipment for greenhouses in the southern regions of the Russian Federation increased by 40%.

Integration with other systems

Our filters rarely work in isolation. In the same smart agricultural park near Voronezh, it was necessary to integrate a filtration system with soil moisture sensors and a weather station. The result is a complex product.

It was especially difficult with the project in Crimea - there hard water is combined with voltage surges. We have developed filters with additional protection against scale and stabilizers included.

Now we are experimenting with remote control - we are testing it at facilities in the Rostov region. If we succeed, we will be able to offer more flexible solutions for large agricultural enterprises.

Prospects and trends

I see a shift in demand towards energy efficient solutions. For example, gravity filters without an electrical connection are becoming popular in remote areas of Stavropol.

Another trend is modularity. Buyers want to be able to purchase additional filtration elements as their farm expands. We at Shandong Linyao LLC are working on just such a system.

It is important to monitor government programs to support agriculture in different countries. For example, in Tatarstan they are now subsidizing the installation of drip irrigation systems, which means there will be a demand for appropriate filters.

Main conclusion:series of filters main country of buyer- this is not a static report, but a dynamic indicator that requires constant analysis and adaptation. This is the only way to remain competitive in the international agricultural machinery market.